4/27/2016 12:00:00 AM
Beef Fuels Team Beef at the 2016 Boston Marathon
Contact: Melissa Jackson, 308-697-3486; firstname.lastname@example.org
beef checkoff, through its Northeast
Beef Promotion Initiative (NEBPI), ensured that beef was proudly
represented during the historic running of the 120th Boston Marathon
on Monday, April 18.
(Photo at right -- Nancy
Nichols of Austin, Texas, during the 2016 Boston Marathon)
Twenty-one members of Team Beef started in Hopkinton, Mass., and ran along
the rolling streets into downtown Boston on “Marathon Monday” to celebrate
Patriots Day alongside more than 30,000 other marathon runners from 99
countries. Members of Team Beef received nutrition education on how best to
incorporate lean beef into their diet during training, beef recipes and cooking
tips and a Team Beef running jersey to wear during the race.
Each of the members of Team Beef participating in the Boston Marathon this
year had to achieve a strict qualifying time during a previous marathon. For
most marathon runners, achieving a ‘Boston Qualifying’ time is a ‘Bucket List’
Cervantes of Boise, Idaho, was the first Team Beef member to cross the Boston
Marathon finish line with a final time of 3:07:53. Ruel Sword of Woodway,
Texas, was the first female finisher for Team Beef with a final time of
3:24:23. The average finish time for the Team Beef runners was 3:44:37. Team
Beef runners were from New York, New Jersey, Virginia, Wisconsin, Missouri,
Idaho, Colorado and Texas.
(Photo at left -- Andrew
Dawson, Jr. of New Market, Va., on his way to a 3:24:30 marathon finish at
Laurie Winkelman, a dairy cattle nutritionist from Appleton, Wisc.,
commented after the race, "As a runner and person with a keen interest in
nutrition, being a part of Team Beef is a great way to spark discussions with
consumers. The discussions I have with 'non-farm' consumers usually evolve to
greater concepts of food production and agriculture. Team Beef is an excellent
vessel to reach a group of people (runners) who may have lots of questions,
ideas or misunderstandings about how their food is produced."
Mother and daughter pair, Connie and Elizabeth Wilkinson of Joplin, Mo., ran
the Boston Marathon together in 2015 and were able to do so once again in 2016.
After the race, Connie reflected, “I heard MANY, MANY ‘Go BEEF!’ chants from
spectators along the way. Lots of fist pumping ... beef's name definitely gets
out there in this race!”
Social media activity surrounding Team Beef at the Boston Marathon this year
can be found by searching the #BeefFuelsBoston hashtag. Nearly 60,000 Twitter
impressions were achieved.
For more about the beef checkoff, please visit the NEBPI
website or MyBeefCheckoff.com.