12/9/2016 12:00:00 AM
Cattlemen’s Organization Conducts Aggressive Membership Campaign
Cattlemen’s Beef Association Emphasizes ‘Tough Times Require a Tough Team’
DENVER, COLO. (Dec. 2, 2016) – A hard-hitting, two-month membership campaign is
being conducted by the National Cattlemen’s Beef Association to strengthen the
U.S. cattle producer’s voice in Washington, D.C. on issues critical to both
individual cattlemen and women and the nation’s cattle industry. The “Tough
Times Require a Tough Team” campaign will run through Jan. 31, 2017, and
features benefits to cattle producers that are both immediate and long term.
“Cattlemen and women have a great NCBA team fighting on their behalf in
Washington, D.C. every day, but a bigger team means a bigger voice,” according
to Tracy Brunner, a Kansas cattleman and NCBA president. “The cattle producer’s
enhanced voice in our nation’s capital can improve the business environment for
U.S. beef cattle operations and help us keep those operations running today and
well into the future.”
Brunner said burdensome regulations are just a part of the challenging
landscape cattle producers are facing that needs to be addressed. Working with
current and incoming legislators on future farm bills, the viability of U.S.
beef in the global marketplace and laws that impact how producers conduct their
businesses daily is also essential.
Tough Times Require a Tough Team campaign will feature recruitment mailings to
70,000 potential members requesting their consideration, as well as advertising
in publications and use of social media at the national and state levels.
addition to adding to the potential success of cattle operations, there are
immediate benefits to becoming an NCBA member. New NCBA members will get
entered into a drawing for a $300 Polar Cap cooler, and receive a free liter of
Dectomax pour-on wormer, a $130 value. Current NCBA members who recruit a new
member will also be entered into the drawing. Members also receive numerous
other benefits, such as discounts on Roper, Stetson and Tin Haul boots and
apparel, and regular discounts on other ag-related purchases.