12/9/2016 12:00:00 AM
Beef Industry’s Best, Brightest to Share Insights at Cattlemen’s College in Nashville Jan. 31 – Feb. 1
Innovative Techniques will Improve Cattle Operations
Leading authorities in the cattle industry will be sharing their experience and
knowledge in Nashville, Tenn., Jan. 31 – Feb. 1, 2017, offering cattlemen and
women practical information that can be turned into profit-building ideas at
the 24th annual Cattlemen’s College. The event, which kicks off the
2017 Cattle Industry Convention and NCBA Trade Show, is sponsored by Zoetis and
coordinated by the National Cattlemen’s Beef Association.
Cattlemen’s College has become the cattle industry’s number one resource for
education and advice for improving operations and profits. Its stimulating and
thought-provoking sessions help generate higher returns for cattle operations,
as well as spark discussions that lead to innovation and advancement in a
rapidly changing industry.
Keynote speaker at the Cattlemen’s College Opening General Session will
be Cameron Bruett, head of corporate affairs at JBS USA. Bruett will address
expectations of transparency in today’s beef industry among consumers and
customers, and the related farm and ranch management practices that have
resulted – and will need to take place – in today’s highly competitive protein
College attendees may choose from five curriculum tracks during the
college: Here’s the Beef, Managing Grazing for Soil Health & Animal
Performance, Production Efficiency and Profit, Healthy Business Strategies and
Breeding Cattle with Staying Power. Videos of all of the classes will be made
available to all attendees a few weeks after the college.
Session speakers at the college include some of the leading experts in the
fields of soil health, calf management, heifer development, family ranching,
genetics, beef taste, sustainability, alternative income sources, managing
forages, cattle feeding, cow efficiency, and more. The college begins with
concurrent sessions on genetics and a reception Tuesday afternoon, Jan. 31,
with a full morning of programs and a lunch on Wednesday, Feb. 1.
“Cattlemen’s College gives every participant an opportunity to learn something
new that can improve their farm or ranch,” according to Josh White, executive
director of producer education for the National Cattlemen’s Beef Association.
“These sessions are a way for attendees to gain the edge they need to keep up
in the beef industry’s ever-changing landscape.”
Cattlemen’s College was attended by more than a thousand producers in San Diego
last year, and early registration for this year’s sessions in Nashville is
encouraged. Early registration ends Jan. 4, 2017. Tickets to the 2017 event are
$250 per person, with discounted tickets available for college students. For
more information on the event’s classes and sessions, go to www.beefusa.org/cattlemenscollege.