1/13/2017 12:00:00 AM
What's Up with Your Beef Checkoff Program?
Cattlemen’s Beef Board (CBB) Annual Report now is available to provide results
of Beef Checkoff Programs to the beef producers and importers who invest in
this national self-help program. Located at http://2016annualreport.beefboard.org/,
the report is offered in electronic form only, though the publishing program
allows for interactive examples of checkoff programs and conversion to a pdf
document for easy self-printing.
Included in the annual report is a letter from CBB Chairman Anne Anderson,
an overview of revenues and expenditures for fiscal 2016, as well as names and
photos of the beef producers and importers who served on the Board during the
year. In addition, you’ll find summaries of results from each Beef Board budget
category; these include promotion, research, consumer information, industry
information, foreign marketing, and producer communications, and a multitude of
The goal of the publication is to demonstrate to beef producers and
importers who pay into the checkoff not only how their dollars are being
invested, but also the results of those investments. (In addition to the direct
link above, all CBB annual reports since the start of the national checkoff
program are available on MyBeefCheckoff.com, at http://www.beefboard.org/library/annual-reports.asp.)
“Fiscal 2016 marked the 30th year of national demand-building programs
funded by America’s beef producers and importers,” said Chairman Anderson.
“This is particularly momentous to me, because I remember participating in the
meetings and phone calls and faxes and discussions that led to 79 percent of
America’s beef producers voting to create this much-needed program to build
demand for beef.
“As a cattle producer and the 2016 chairman of the Cattlemen’s Beef Board,”
she continued, “I can say with confidence that our checkoff dollars have been
and continue to be invested for the benefit of our entire beef community and in
concert with what producers said they wanted the program to do from its very
The Beef Checkoff Program
was established as part of the 1985 Farm Bill. The checkoff assesses $1 per
head on the sale of live domestic and imported cattle, in addition to a
comparable assessment on imported beef and beef products. States may retain up
to 50 cents on the dollar and forward the other 50 cents per head to the
Cattlemen's Beef Promotion and Research Board, which administers the national
checkoff program, subject to USDA approval.