Cattlemen’s 74th Annual Convention and Trade Show Announces Featured Speakers and Programming

  For Immediate Release: November 28, 2022
Media Contacts: Lorrin Naasz,

Cattlemen’s 74th Annual Convention and Trade Show
Announces Featured Speakers and Programming

The South Dakota Cattlemen’s Association (SDCA) will host the 74th Annual Convention and Tradeshow December 12-13, 2022, at the Ramkota Hotel and Convention Center in Pierre, South Dakota. 

The SDCA’s Annual Convention and Trade Show provides a forum for members and non-members to network with fellow cattlemen, craft the policy that will guide the SDCA staff and leadership in the coming year and learn more about the latest industry happenings. 

This year, the convention will highlight various aspects of technology that impact farmers, ranchers, and the entire agriculture industry, such as precision ranching and cybersecurity. Throughout the two-day event, programming will provide awareness, education, and solutions to help producers to continue to maximize efficiencies and adopt new practices. 

The first day of the Convention, December 12th, will feature the Cattlemen’s Education Series, sponsored by the National Corn Growers Association, and will be hosted by the South Dakota State University (SDSU) Extension team. The program will include an overview of various ranching technologies that are readily available for producers to use on their ranch. Following SDSU Extension’s presentation, a panel of technology pioneers and producers who have implemented different aspects of technology in their operation, including:  

  • Jameson Brennan, Assistant Professor/Research and Extension Specialist – Livestock Grazing
  • Chandy Olson, CATL Resources
  • Max Cossette, Vice President of Development at 701x
  • Nick Jorgensen, Chief Executive Officer at Jorgensen Land & Cattle

The National Cattlemen's Beef Association’s Chief Executive Officer, Colin Woodall, will moderate the panel. Also taking place will be SDCA policy committee meetings. The committees will craft resolutions to address different policies or potential sunsetting policies that have been identified years prior. 

To conclude day one, SDCA and the South Dakota Beef Industry Council will co-host the Best of Beef Happy Hour, sponsored by the South Dakota Dairy Producers Association and First Dakota National Bank.  The Best of Beef Happy Hour will include heavy hors d’oeuvres, cocktails, and networking with fellow cattlemen and the public. During Happy Hour, Cattlemen’s Beef Board members VeaBea Thomas and Bill Slovek, Federation Region VII Vice President Gary Deering, and Olympian Chis Nilsen, will discuss the state and local check off collection, how those funds are utilized to promote beef research and promotion and hear from a project that used check off funds to promote beef as fuel for athletes around the world. 

Day two of the 74th Annual Convention and Trade Show will kick off at breakfast, sponsored by First National Bank of Sioux Falls, with NCBA’s Colin Woodall. Woodall will address participants and provide industry updates, as well as discuss how the NCBA has tackled policy issues on the Hill in Washington, D.C.

After breakfast, the SDCA’s Councils will meet and conduct business. The Councils include the Cow-Calf council, which focuses on issues directly impacting cow-calf operators, the Feeder Council, which focuses on the special interests of feeders, particularly environmental regulations, and the Young Cattlemen’s Council that helps young producers connect through education and networking. 

SDCA’s membership business meeting, sponsored by CHS, will also take place. Members of SDCA will hear association updates, conduct business, and vote on proposed bylaw amendments. After the lunch recess, the membership policy business meeting, sponsored by Agtegra, will take place. Members of SDCA will meet for the policy business and elect a new slate of officers for 2023. 

The luncheon’s distinguished keynote is Dr. Ashley Podhradsky, Vice President for Research and Economic Development at Dakota State University. Dr. Podhradsky will cover the importance of strong cybersecurity in an ever-evolving digital age. This presentation will arm producers with the knowledge of what challenges that technology can present, the tools to embrace them, and the confidence and ability to keep their data secure.

The final educational program features breakout seminars, sponsored by South Dakota Corn and South Dakota Soybean Checkoff. Attendees can choose from the seminars included: 

  • SDSU Mental Health: Question, Persuade, and Refer (QPR) Training; or SDSU and Partners: The Grass is Greener on the Other Side: Developing Climate-Smart Beef and Bison Commodities by SDS Extension, AgSpire, and Buffalo Ridge Cattle Company;
Mesonet & Weather Data Tools by Dr. Laura Edwards and Dr. Warren Rusche; or CattleFax Market Update by Troy Bockelmann.The Convention finale, The Cattlemen’s Banquet sponsored by DVAuction and First Dakota National Bank, will be held the evening of December 13th, where the Cattleman of the Year and the Friend of SDCA awards will be honored. The highlight of the banquet is the presentation of the 2022 Leopold Conservation Award to the Bein Ranch of Veblen, South Dakota. The night will conclude with the SDCA President’s Auction and live entertainment by Cody Henson Hullinger. 

Register today and learn more about the 74th Annual Convention and Trade Show by visiting, click on the ‘Special Events & Awards’ tab, and then click on ‘Annual Convention and Trade Show’ or email Lorrin Naasz at

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